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26Jan/12

BRIC regions – how to overcome language issues

As automotive sales in the BRIC regions are set to rise significantly over the next 10 years, international OEMs and automotive suppliers are preparing to take advantage.

We take a look at what potential language issues companies may face when entering these markets.

What languages are spoken?

Firstly, it is important to understand the local languages and dialects that are spoken in these countries to consider whether your company may encounter any language barriers.

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