Ask most people about the most important South Korean resource or export of the last several years, and, rather ironically, they will browse on their Samsung or LG mobile device, and confidently answer PSY.Continue reading Korean is in – A Lot More Than PSY
EVS Translation Blog / Category: Marketing translations
Perfect Positioning: Japan and the Pacific Rim
Basic economic theory dictates that sustained growth is achieved through diverse and international trading rather than restrictive economic policy.Continue reading Perfect Positioning: Japan and the Pacific Rim
I Fell in Love With You: Heart and Seoul
The majority of the world spent the 1980s and early 1990s in an economic love affair with Japan.Continue reading I Fell in Love With You: Heart and Seoul
Friendly and Attentive – In Any Language
A quarter century ago, hotels outside the most popular US travel destinations (New York, Las Vegas, and Orlando) didn’t have to worry about making an extra effort to attract and accommodate foreign travelers.Continue reading Friendly and Attentive – In Any Language
Advertising in Modern America
If advertising in the 21st century has taught the business community anything, it is that the “Golden Age” of classical advertising is behind us.Continue reading Advertising in Modern America